Wednesday 12 February 2014

BAFTS' Membership & Marketing Coordinator's thoughts on her first Spring Fair

The beginning of last week saw Kathryn, BAFTS’ Marketing and Membership Coordinator, head off to Spring Fair at the NEC Birmingham with Board member and Manager of Gateway World Shop, Hazel Dobson, to spend two full days briefly meeting most of the other Board members, then catching up with as many BAFTS’ suppliers as possible. It was also an opportunity for Hazel to place orders in situ, and for Kathryn to visit several potential new members.

The exhibition space was as vast as people had indicated: so many halls packed with row upon row of white stands, which took on a disorientating similarity after several hours. We worked out the best approach hall-wise and went round, speaking to members, taking photographs, asking how things were going, and I was amazed at the sheer diversity of products on offer. I was equally impressed by the huge amount of passion which our suppliers put into their businesses. It was the first time I had met many of them in the 11 months since I joined BAFTS; some I had already had a chance to speak to at Harrogate in July, but one day had not been enough time to see everyone then.


One question which cropped up with one or two potential new members was the issue of some of their products coming from China. One of these suppliers had previously applied for membership of BAFTS several years ago, not quite fulfilled the criteria, and believed this aspect had probably had something to do with it. Certainly, this whole topic is one which requires further investigation, if fair trading practises are ever to take a serious hold there. Whilst China used to be linked with cheap labour, it has become an economic super-power over the last few years, and knows that the world is watching its progress. 


A second topic which saddened me a little was the feeling by some seemingly very committed fair trade businesses who do not wish to join BAFTS, that “fair trade” is being watered down too much into “ethical trade” and moving away from one of its grassroots aims of seeking out marginalised, disadvantaged and impoverished producers; an environment to which they do not want to belong. It was necessary to hear that sentiment, in order to understand where some fair trade businesses are coming from, but working out how to bridge that gap will take some serious thought.

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